Gruen Transfer vs. Microsoft Songsmith - never let truth get in the way of a good story

The ABC’s ‘Gruen Transfer’ show chose to award this ‘ad’ for Microsoft SongSmith their ‘worst ad ever’ appellation in the first of a series of spots where they present really, really bad ads. While it’s amusing to poke fun at MS (in a kind of retro ’M$ sux0rs, slashdot roolz and 1999 is the year of linux on the desktop’ way), this one strikes me as unfair. This isn’t a real ad intended for airing on television to promote Songsmith to the general public, but instead a cheezy spoof video created by the team who work on Songsmith at Microsoft Research (they say so on their site). For one thing the ad is much longer than a usual TV ad spot, at over 4 minutes long. Secondly I’m fairly certain none of the people in it are professional actors (certainly none of them can sing). The video was filmed at the Microsoft campus for pete’s sake! The green coffee cup with the Microsoft logo on it is a dead give-away. I guess advertising folks aren’t known for letting the truth get in the way of a good story. I wonder if I make a crappy iPad video can the feature it next week? Also I found the comments almost more amusing than the ad, in a scatological kind of way.

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17/07/2013 4:05:57 PM